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Research papers

The growing need for advice on how to integrate market strategy, product development and internal marketing

The business of market research has been slow to appreciate the need to define our clients' marketing problems before we look for market solutions. When at long last we seem to have realized this, we must be very careful not to view these problems as...

Catalogue: Seminar 1988: Business To Business Research
Author: J. S. Thune
June 15, 1988
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Citation

Thune, J. S. (1988a, June 15). The growing need for advice on how to integrate market strategy, product development and internal marketing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-growing-need-for-advice-on-how-to-integrate-market-strategy-product-development-and-internal-marketing